Siro’s 2024 Year in Review

As 2024 draws to a close, we’re reflecting on an incredible year of growth, innovation, and impact at Siro. From game-changing partnerships to new product launches, we’ve accomplished so much together with our team, customers, and partners. Here are the five milestones that defined our journey this year.

1. Announcing Our Partnership with ServiceTitan

‍This year, we proudly partnered with ServiceTitan to launch Sales Pro, revolutionizing sales coaching for contractors. As ServiceTitan CEO Ara Mahdessian said, “With Sales Pro, you'll see somewhere around a 10% increase in your average ticket, 10% increase in your close rate, and if you do both of those things, you’ll see a more than 20% increase in your actual revenue. That’s what we believe is the power behind Sales Pro, and it'll only get more powerful.”

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By seamlessly integrating Siro into ServiceTitan’s platform, we’re delivering 100% recording coverage, creating a unified learning experience, and surfacing best practices from top performers. Contractors now have access to curated examples of excellent sales tactics, transforming the way they learn and grow. This partnership marks a new era for sales coaching in the trades.

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2. Launching Ask Siro

In July, we introduced Ask Siro—a groundbreaking AI-powered tool that analyzes conversations and provides actionable sales coaching. According to Erin Selsemeyer, Data Scientist at Siro, “What began as an AI sales coach analyzing individual appointments has evolved into the foundation of our intelligence platform—identifying crucial moments, extracting key facts, and delivering nuanced sales coaching.”

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Ask Siro has unlocked new possibilities for personalized coaching at scale, empowering sales reps to learn from their own recordings or their peers’. This innovation has quickly become an essential part of our platform, redefining conversation intelligence.

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3. Expanding into Home Improvement

One of the biggest moments of the year was welcoming Great Day Improvements as a client. As one of the largest and most respected home improvement companies in the country, Great Day sets the standard for excellence in the industry. Their trust in Siro validates the impact of our platform at scale.

Earlier this year, Great Day’s Regional Sales Manager, Mike Schember, shared how Siro transformed their sales results:

“Within three months of recording sales calls, our team saw a $756 per rep average yield increase. If I applied that to all of our leads we ran last year, or bumped that number up on a grander scale company-wide, that would have equated to $42 million in additional sales.”

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We are proud to support Great Day’s ongoing success and excited to continue partnering with them to drive innovation and growth in home improvement.

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4. Siro’s Team Grew to Better Serve Customers

In 2024, Siro doubled its team to accelerate product development and enhance customer support. By bringing in top talent, including more engineers and product leaders, we’re laying the foundation for even more innovative solutions. Our new office space, secured in the spring, is designed to support this expanding team and the exciting future ahead as we continue to build powerful tools for our customers.

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5. Building & Developing Core Partnerships

Partnerships are central to our vision at Siro, and this year, we’ve expanded our ecosystem by collaborating with some of the most respected organizations in the industry. These partnerships include integrations with key CRMs, collaboration with leading sales training groups, and alliances with essential tools that enhance the Siro experience.

This year, we’ve proudly partnered with industry leaders, including:

• ServiceTitan
• JB Warranties
• Leap
• SalesRabbit
• Grosso University
• Badger Maps
• Sales Transformation Group
• EverCommerce

Each of these partnerships extends Siro’s reach and strengthens our ability to empower sales teams with the resources they need to excel.

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Looking Ahead

2024 was a year of transformation and momentum for Siro. These milestones are just the beginning, and we’re more excited than ever to continue our mission of empowering contractors and field sales teams with the tools they need to succeed. Here’s to an even brighter 2025!