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ArticleOctober 2, 2026
Automotive Sales Training: What to Cover, From the Floor to F&I
What automotive sales training should cover on the floor and in F&I, what 5,000+ recorded F&I deals show, and how to pick a program that sticks.
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ArticleOctober 2, 2026
Why Your In-Home Sales Reps Have Such Different Close Rates
53,389 recorded appointments show why in-home reps' close rates differ, what top reps do differently, and why ride-alongs can't find the gap.
Product UpdatesOctober 1, 2026
Outlook Integration: Follow Ups Sent Directly Within Siro
Reps can now send follow-up emails from their own Outlook account, directly within Siro, written from what the customer said in the conversation.
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Product UpdatesOctober 1, 2026
Introducing Siro Calls: Make and Record Phone Conversations through Siro
Siro Calls lets reps call customers from the Siro app on their own number. Calls will record automatically and join the customer's conversation history.
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ArticleSeptember 16, 2026
How Is Siro Different From Your CRM's AI?
Salesforce, HubSpot and Microsoft all capture in-person meetings now. What actually separates Siro from your CRM's AI, verified as of August 2026.
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ArticleSeptember 16, 2026
Medspa Sales Training: What Top Practices Do Differently
Most medspa sales training starts with a script. The practices that lift consultation conversion start by finding where consults actually break.
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ArticleSeptember 16, 2026
Home Improvement Sales Training: What Top Teams Do Differently
What top home improvement sales teams train on, the five skill gaps that cost jobs, why event training decays, and where AI coaching fits.
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ArticleAugust 28, 2026
Every Sales Team Has Customer Data, but None of it Talks Back to You
Storing customer data is standard. Interacting with it isn't. Siro's Director of Product on why sales software's next standard is interactive data.
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ArticleAugust 28, 2026
How to Get Executive Buy-In for Sales Conversation Recording Software
You've decided your team needs it. Here's how to get leadership there too: what they'll ask, who signs off, and the moves that make it an easy yes.
ArticleAugust 27, 2026
Solutions Engineering at Siro: How We Turn Sales Conversation Data Into Business Infrastructure
Solutions Engineering connects your conversation data to the systems your business already runs on. Here's 5 things we can build with you today.