7 Questions We Get in Every Siro Demo (And Their Answers)
We know you don’t have time for fluff. When sales leaders look at Siro, they want straight answers—no dodging, no marketing spin. Owners, managers, and reps ask us the same key things in nearly every demo: Is this legal? Will my team actually use it? Will it really help us close more deals?
So we’re laying it all out. Here are the seven most common questions we get—and exactly how we answer them.
1. Why Does Siro Exist?
Businesses have full visibility into operations, but when a sales rep enters a home, it often feels like a “black box.”
This is where revenue is won or lost, reputations are earned, and your business’s future is shaped.
Traditionally, businesses use ride-alongs to gain insight into these critical interactions, but ride-alongs are time-consuming and can only cover less than 20% of appointments annually.
Siro changes this. By recording, transcribing, and analyzing in-person conversations, Siro provides full visibility into every appointment. Managers can coach effectively, identify top-performing behaviors, and share best practices to help all team members improve.
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2. Is This Even Legal?
Yes, Siro is legal. Here's how it works:
- In 37 U.S. states and Canada: One-party consent laws apply, meaning you don’t need to inform the customer, though we recommend transparency.
- In 13 U.S. states: Two-party consent laws apply, so customers must be informed. This is done through:
- Pre-appointment messaging.
- On-site confirmation from the sales rep.
Less than 1% of customers object to recordings, and most appreciate the professionalism.
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3. How Will My Team Feel About Being Recorded?
Team buy-in is critical. Siro isn’t about micromanagement—it’s a collaborative tool for improvement. Success depends on framing it as a way to share knowledge and grow together.
Here are two quick ways to encourage adoption:
- Run film review sessions: Showcase standout performances and successful techniques during team meetings.
- Focus on strengths: Use recordings to highlight what reps are doing right, not just areas for improvement.
With the right approach, teams embrace Siro as a valuable resource.
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4. How Much Time and Effort Does Siro Require?
Siro makes managers more efficient but isn’t a replacement for ride-alongs or coaching. To see ROI, here are our usage recommendations:
- Managers: Spend 2 hours per week reviewing recordings and provide 5–10 comments.
- Reps: Listen to 30 minutes of recordings weekly to find actionable takeaways and review your own meetings.
These small commitments lead to noticeable performance improvements.
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5. What Does Siro Onboarding Look Like?
Our onboarding process ensures you know how to use Siro and see results. It includes:
- A kickoff call to customize Siro for your needs.
- A 2-day setup period.
- Four onboarding sessions (two for sales reps and two for managers).
- Ongoing weekly meetings with a customer success representative until you’re fully up and running.
This white-glove approach ensures a smooth transition.
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6. Can I Try Siro for Free?
Siro isn’t a plug-and-play tool—it requires a tailored setup for your team. While we don’t offer free trials, we do provide paid pilots for larger customers. Our sales team will work with you to find the best option for your business.
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7. How Do I Know We’ll See ROI with Siro?
Siro is like a gym membership: You get out what you put in. On average, our customers see:
- 8% increase in close rates
- 9% increase in average ticket size
- 20% boost in annual revenue
Key factors for success include:
- Securing team buy-in before implementation.
- Ensuring managers and reps meet minimum usage requirements.
We help you align your team for success with pre-signing demos to build excitement and commitment.
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Watch the Video
If you’re looking for a deeper dive into these questions, check out our video: "7 Questions We Get in Every Siro Demo."
Ready to see how Siro can transform your sales team? Schedule a demo today!
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