We are obsessed with understanding the unique challenges and aspirations of the reps we serve. We see the dreams behind the quota, and commit to providing reps the opportunity to achieve success and financial freedom.
Rewiring a trillion-dollar industry with revenue intelligence.
Siro turns real customer conversations into scalable insights that empower teams to perform, improve, and win consistently.
Making in-person sales the most accessible path to financial freedom.
At Siro, we believe that in-person sales conversations are the most valuable moments in business.
For too long, they’ve been hidden, lost the moment they happen, with no way to coach, learn, or grow from them.
That changes now. Our Founder, Jake, learned the power of field sales first-hand, selling kitchen knives. He discovered that sales is a career path with real earning potential, transferable skills, and limitless upside.
Without support, teams burn out, give up, or never reach their potential. Siro was created to make in-person sales the most empowered, data-driven, and coachable aspect of any business, and in doing so, create stories of life-changing career success.
Our Values
Excellence is our standard. We bring our best, push higher, and never settle.
Raise the bar
Every move we make is guided by a deep understanding of our users and a commitment to creating real value. We push boundaries with rigor and discipline. We experiment, and we measure success by impact. Innovation isn't a buzzword to us – it's a tool for driving meaningful change.
Focus on what matters
At Siro, we take full ownership of our work and its outcomes. When we see a problem, we address it without waiting to be asked. We embrace both autonomy and accountability, understanding that meaningful impact requires both. We're driven by internal standards of excellence rather than external validation.
Own your impact
We don't wait for opportunities – we chase them down, we make them happen. Resource constraints don't faze us; they fuel our creativity. Obstacles don't discourage us; they sharpen our resolve. We’re not afraid to roll up our sleeves and dive into the trenches. We’re scrappy, but not sloppy. Tenacious, but not reckless. We have a fire in our bellies that drives us forward.
Find a way
At Siro, egos don't build empires—collaboration does. We recognize that the best ideas can come from anywhere, so we actively seek diverse perspectives and tap into others’ intellect and expertise. We "give away our legos," sharing knowledge and empowering others to grow, because our collective success matters more than individual fiefdoms.
"We" before "Me"
Meet the people powering Siro
Jake Cronin
Founder & CEO
LinkedIn
Paul Sanwald
VP of Engineering
LinkedInFem Woodruff
Senior Engineer
LinkedIn
Jonathan Richman
Vice President of Client Success
LinkedIn
Mikhail Yakhnis
Senior Staff Engineer
LinkedIn
Mila Sheeline
Head of People & Ops
LinkedIn
Tony Yang
Director of Product
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Phillip Hicks
Senior Data Scientist
LinkedIn
Lucia Qian
GM, New Verticals
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Amos Shinkle
Director of Product
LinkedIn
Grant Shisler
GM, Automotive
LinkedIn
Michael Caldwell
Chief of Staff
LinkedInBacked by leading names in tech
Backed by $75M in funding from world-class investors including Index, CRV, Signalfire, 01A, Stepstone, and Fika
Powering conversation intelligence for ServiceTitan's Field Pro
Trusted by the teams that use Siro every day
Careers
Build with Siro
We move quickly, support each other, and measure success in the real-world impact we make. Come. Leave a mark with Siro.
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