Insights
ArticleApril 20, 2026
You're Getting Paid Like a Pro. Are You Training Like One?
Kurtis Kammerer grew Thrasher to $500M. He shares the 5 pro athlete habits every sales rep should mirror, and the meeting format that builds skill.
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ArticleApril 20, 2026
Most Sales Teams Are Practicing on Their Customers. Here's How to Fix It.
Most sales reps learn by losing real deals. Marcus Sheridan on why sales meetings aren't training, and the weekly system that actually closes the gap.
Product UpdatesApril 16, 2026
Connect Your DMS to Siro
Connect your DMS to Siro to link F&I and service conversations to real financial outcomes. See which behaviors drive profit and improve team performance.
Company NewsApril 14, 2026
A New Look for Siro and Why It Matters
Siro has a new look. CEO Jake Cronin explains how a coaching tool for individual reps evolved into an intelligence platform for entire organizations.
Case StudyApril 8, 2026
Berman Auto Group Increases RO Size by 23% using Siro
Berman Auto Group increased average repair order value by 23% in 7 weeks using Siro's AI sales coaching — and hit their first-ever $1M fixed ops month. Here's how.
Case StudyApril 8, 2026
First Million Dollar Month with Siro
Berman posted their first-ever $1M+ month in service and parts gross — without a record number of customers.
Case StudyApril 8, 2026
How LV Collective Turned Leasing Tours Into a Coaching Engine
Siro didn't just improve leasing performance. It gave LV Collective a feedback loop between what prospects say on tour and what they build next.
Case StudyApril 8, 2026
How Culligan Closed the Performance Gap Across Its Dealer Network
With Siro, Culligan dealers sell 17% more units on average than those without it. Management replaced coaching guesswork with data.
Case StudyApril 8, 2026
How American Standard Home Services Achieved Historically High Close Rates
Leaders gained real-time visibility into exactly where methodology was breaking down in the field. Leading to historically high close rates in Q4.
Case StudyApril 8, 2026
How Jacuzzi Scaled Quality Coaching Across a Rapidly Growing Sales Team
80%+ of reps receive coaching every week, with hundreds of AI coaching interactions and call reviews happening daily.