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How Jacuzzi Scaled Quality Coaching Across a Rapidly Growing Sales Team

Jacuzzi Customer – Spa Product

Jacuzzi helps customers transform their bathrooms and has grown rapidly over the past two years. That growth created a familiar challenge: ensuring new reps follow a proven sales methodology, giving executives visibility into customer sentiment across new markets, and continuously improving close rates and ticket size.

The results speak for themselves — 80%+ of reps receive coaching every week, with hundreds of AI coaching interactions and call reviews happening daily. Sales leaders now have the data visibility they need to understand performance across the entire country.

Siro didn't just improve Jacuzzi's sales numbers; it elevated the standard. It brought structure to the process, clarity to the message and consistency to the execution. The result? A team that doesn't just sell more... they sell better, with confidence, precision, and purpose.

Matt

VP of Sales at Jacuzzi

About

  • Jacuzzi is a brand everyone knows and loves. A growing part of the Jacuzzi business is their Bath Remodel division, which helps customers bring their dream bathroom to life.

Challenge

  • As Jacuzzi Bath Remodel began to rapidly grow over the past two years, their sales leaders lost track of their teams — how could they guarantee new sellers were following their proven sales methodology? How could executives get insight into needs, concerns, and sentiments of customers in new markets?
  • And of course, how could they optimize existing performance and generate higher tickets and improve close rates?

Siro and the solution

  • Hundreds of AI-coaching interactions every day — reps use Siro’s AI chat to get the quality of coaching they’re used to receiving from their sales managers, but on demand and in their pocket
  • 80%+ of users get coaching from Siro every week
  • Management uses Siro’s data analysis platform every week to understand business performance across the country
  • Hundreds of recordings self-reviewed and manager-reviewed every day

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