7 weeks after deploying Siro, Berman Auto's fixed ops department crossed $1M in monthly gross for the first time ever. Fewer cars came through the drive. Every conversation got better.
- Average RO value increase within just 7 weeks
- +23%
- Fixed ops gross in a single month — a first
- $1M+
- From deployment to a record-breaking month
- 7 weeks
The Challenge
Half their conversations weren't recorded. The other half weren't reviewed.
Berman Auto's service advisors record phone calls through Vonage, but nobody was listening to them. Managers still had no view into what was being recommended, how it was being presented, or where revenue was leaking. The recordings piled up untouched, not providing any value to their business.
In-person service conversations weren't being recorded at all. Walk-arounds, estimate presentations, upsell moments — everything that happened face-to-face — disappeared the moment that the conversation ended.
Without the ability to capture and automatically analyze these customer interactions, the Berman team was blind to whether service advisors were following the proper process — or missing steps and leaving profit on the table as a result. Todd Berman knew that he needed more visibility. He needed his teams to get coached on every conversation, not just the ones a manager happened to catch in person.
The Solution
Every conversation coached — phone and floor
Service advisors began recording their in-person conversations using Siro’s mobile app. Siro also connected directly to Berman's existing Vonage system via API. Todd set it up himself in a single day — without any developer assistance or new hardware.
“I had our phone system integrated with Siro in one day.”
Todd Berman
Managing Partner, Berman Auto Group
From that point, every call and every in-person interaction was scored, summarized, and had coaching feedback provided shortly after ending. Managers stopped coaching based on instinct and started coaching based on real evidence.
Five days in, they had 500 recordings across 20 service advisors. Process gaps that had existed for years were suddenly visible and could be filled.
The Results
Fewer cars. More revenue. A department record.
In March — seven weeks after going live with Siro — Berman Auto's fixed ops department exceeded $1M in monthly gross for the first time ever.
The detail that matters? March wasn't a high-traffic month. Volume was average. The revenue record was a direct result of to what service advisors were doing with Siro — not to how many cars came through the door.
RO value increased 23% in less than two months. Service advisors are presenting options more clearly, handling objections with confidence, and earning customer trust on every visit. The coaching at scale that Siro provides is changing advisor behavior. Full teams consistently having better customer-facing conversations moved the dealerships’ numbers.
Results at a glance
- +23% average RO value in 7 weeks — better advising, not more traffic.
- First-ever $1M+ fixed ops month — a revenue record with fewer cars on the drive.
- Full coaching coverage on every call. Debrief, scorecard, and feedback within 30 minutes of each conversation ending.
- 500 recordings across 20 advisors in 5 days — visibility across phone and in-person that didn't exist before.
- One-day integration. No developer. No new infrastructure. No change to advisor workflow.
